Tasa Meng has launched Japanese liquor brand Dassai Shochu at Taiwan Taoyuan International Airport in its main duty free departures store.
This marks the first overseas launch of Dassai Shochu at an international airport, Tasa Meng General Manager Gary Chau told The Moodie Davitt Report.
Tasa Meng has continue to work closely with the brand owner, Asahi Shuzo Co, to promote new products during the COVID-19 pandemic.
“Travellers are excited to see the new products displayed at the main shop when they depart from Taipei,” Chau said.
Dassai Shochu is made by distilling ‘sake lees’ – a by-product of sake production. Production is limited and Dassai Shochu is based on strict sustainability principles, minimising waste from the precious Yamada-Nishiki rice base. For the full fascinating story about Dassai Shochu production, click here.
Dassai literally means ‘otter festival’. The term was coined long ago in the producing region of the Yamaguchi Prefecture, as so many otters frolicked in the nearby rivers.
The alcohol is set at 39% abv which brings out the brand’s renowned aromas.
by Martin Moodie, Moodie Davitt Asia Pacific
martin@moodiedavittreport.com
Source:©The Moodie Davitt Report
