Independent international tourists arriving in Taiwan will have the opportunity to draw prizes of NT$5,000 in spending credits. To participate, travelers to Taiwan need to register on the event website (5000.taiwan.net.tw) from 1-7 days before their flight is scheduled to arrive in Taiwan.
Transport Minister Wang Kwo-Tsai announced that the "Taiwan the Lucky Land" campaign will begin at 12:00 pm (noon) on May 1st, Taiwan time. He made the announcement at an event held at Taiwan Taoyuan International Airport Terminal 2. Independent international tourists arriving in Taiwan will have the opportunity to draw for prizes of NT$5,000 in spending credits. At the same event, the Tourism Bureau, MOTC, introduced the event website (5000.taiwan.net.tw) and demonstrated the lucky draw for independent travelers. Arriving international tourists were invited to participate. Passengers were pleasantly surprised by the opportunity to win spending money for lodging and shopping.
The "Taiwan the Lucky Land" promotion was launched by the Tourism Bureau to attract even more foreign tourists to Taiwan. To participate, travelers to Taiwan need to register on the event website (5000.taiwan.net.tw) from 1-7 days before their flight is scheduled to arrive in Taiwan. At registration, travelers choose their preference between a pre-paid ecard or accommodation vouchers. Upon arrival in Taiwan, travelers participate in a lucky draw to see if they win the prize they selected (either the prepaid ecard or accommodation vouchers) which have a value of NT$5,000. The objective is to attract more visitors to Taiwan, which will support the tourism industry as well as the broader economy. The Tourism Bureau's overseas offices have been actively promoting the lucky draw program through channels such as local media and social media.
Minister Wang noted that the Tourism Bureau uses tourism circles to integrate local resources, develop regional tourism characteristics, package tourism products, develop cruise itineraries, jointly promote high-quality tourism, and build international brands. The Bureau's overseas offices play a critical role in several areas. These include analyzing trends, such as seasonality and target market preferences; participating in international tourism exhibitions and other large-scale events; organizing presentations to promote themed tours; and managing advertising and marketing campaigns. One goal is to broaden Taiwan's inbound tourism base. The Tourism Bureau combines the marketing capabilities of various ministries and agencies to increase the promotion of incentives that focus on inbound tourism and increase the number of people who choose Taiwan as a preferred destination.
In addition to the raffle for independent travelers, the Tourism Bureau is also offering incentives that encourage local travel agencies to cooperate with foreign travel agencies in welcoming more tour groups to Taiwan. Local travel agencies can receive grants ranging from NT$5,000 to NT$50,000, depending on the number of travelers and the length of stay in Taiwan. In addition, Taiwan is restarting its "half-day transit tour" program, which has always been popular with transit passengers. Reservations for these tours will start to be accepted on May 1st. Also, to feature the strengths of Taiwan's post-pandemic tourism market, the Tourism Bureau has completed six videos under the theme of "SHOW@TAIWAN." The films welcome international tourists to Taiwan, showing the country's beauty and highlighting new traveling experiences. One objective of these efforts is to meet Taiwan's goal of welcoming six million international visitors to Taiwan this year!
Source: PR Newswire, Yahoo News
交通部長王國材在桃園機場第二航廈入境大廳宣布「遊台灣金福氣- Taiwan the Lucky Land」活動自台灣時間5月1日中午12時開跑，國際自由行來臺旅客有機會抽獎獲得新臺幣5,000元消費金。現場包括觀光局局長張錫聰、副局長林信任、桃園國際機場股份有限公司副總經理李俊德、內政部警政署航空警察局督察長蘇茂智、移民署國境事務大隊隊長李日庭等共同出席啟動儀式，觀光局同時於現場介紹活動網站（5000.taiwan.net.tw），並示範自由行旅客抽獎情形，邀請入境的國際旅客參加，王部長親自頒給抽中5,000元消費金的旅客，旅客有來自法國、加拿大、韓國、香港等，對於這份意外的禮物驚喜不已，將善用消費金體驗臺灣食宿遊購行。
交通部觀光局為加速吸引國際觀光客來臺，推出「遊台灣金福氣 Taiwan the Lucky Land--自由行旅客來臺消費金抽獎活動」，國際自由行旅客持非中華民國之護照入境臺灣，於航班表定抵臺灣日之1至7天前至活動網站（5000.taiwan.net.tw）登錄申請抽獎資料，入境臺灣即有機會抽中5,000元消費金，消費金可選擇「電子票證」或「住宿折抵優惠券」，希望藉由本方案帶動國際旅客來臺消費，增加觀光乘數效應。觀光局駐外辦事處也已透過當地媒體、社群通路、行銷管道等宣傳抽獎活動。
王國材部長指出，今年來台旅客到4月28日已達到155萬人次，觀光局以「觀光圈」整合在地資源，開拓區域旅遊特色，包裝各式旅遊產品，發展郵輪岸上遊程，共同推展優質旅遊與打造國際品牌。各駐外辦事處也配合季節性及目標市場客群偏好，參加國際旅遊展、大型活動、辦理講座推廣主題遊程、廣告等行銷計畫進行海外宣傳，開拓國際客源。觀光局結合各部會行銷管道，加大各項國際來臺優惠措施之宣傳力道，刺激國際旅客以臺灣為首選旅遊目的地。
除了自由行旅客抽消費金活動外，為鼓勵國外組團社與國內接待旅行社合作攬客組團來臺旅遊，觀光局依團體人數及在臺天數提供5,000元到5萬元獎助金之申請。另也重啟深受過境旅客喜愛的過境半日遊，自5月1日開始接受預訂。另為宣傳疫後臺灣觀光新印象，觀光局已完成6支全新觀光主題影片「SHOW @ TAIWAN」，首波釋出生態、浪漫、購物等三大主題，後續將推出美食、文化及樂活等主題，歡迎國際旅客來臺秀出自己獨有的旅行臺灣新體驗，分享在臺感受到的美好，達成今年來臺600萬人次目標!
新聞出處: 交通部新聞稿
